Elida Cruz

Vice President Head of Commercial and Small Business Design, Capital One

Élida loves solving problems. She’s spent the last 20+ years motivating people to work together, develop new ideas, and deliver great work – all in the service of solving problems for clients and their customers. As Vice President Head of Commercial and Small Business Design at Capital One, Élida focuses on enhancing customer centricity and the integration of design into operations, culture, the organization overall and drives change through a human centered lens.

Sarah Gregory

Head of User Research, Coinbase

Sarah Gregory is Head of User Research at Coinbase, the largest regulated cryptocurrency exchange in the US. As part of Coinbase’s mission to build an open financial system for the world, Sarah and her team are designing the future of money, through adoption and usage of cryptocurrencies such as Bitcoin and Ethereum. Sarah previously led user research for Ancestry’s family history subscription product. Her portfolio includes brands such as Marriott, Allstate, Harley-Davidson, TurboTax, and SanDisk. In a former life she was a customer experience consultant and behavioral analyst for Fortune 500 call centers.

Andy Montgomery

Head of Design for Capital, Square

With over 20 years of experience as a design professional, Andy leads design for the Capital division developing financial products for the small businesses who use Square for payments. Their primary focus is on providing access to working capital loans for businesses who are overlooked by traditional banks. Andy is inspired by the mission to empower these businesses with the same tools that big business has always had access to. Outside the office, I can be found exploring restaurants and cocktail bars in SF, cycling in the Headlands and skiing the Sierras.

Stephen Gates

Head Design Evangelist, InVision

Stephen is a global design leader who specializes in building world-class organizations that integrate human-centred design to drive product and service innovation. He is the Head Design Evangelist at InVision. He previously worked at McCann Erickson, Citi and Starwood Hotels. His work has received over 150 international awards, his app design has been named as one of the World's 100 Greatest Apps, HOW Magazine named him #17 on the 100 of the most talented and influential creatives working today, Apple has featured his work in 10 keynotes and more. He shares what he has learned through his speaking engagements and The Crazy One podcast.

Nicole Kim

Design Operations Leader

Nicole Kim is a Design Operations Leader with 17 years of working with design teams at FinTech and eCommerce companies PayPal, eBay, Indeed and Carta. She has led design program manager teams and has established programs to ensure that designers and design leaders are able to focus on the customer and do the best work of their lives. She is a regular contributor to the podcast, “Ramblings of a Designer”.

Kira Klaas

Director of Brand, Brex

Kira Klaas is the Director of Brand at Brex, where she leads a team of marketers and designers focused on telling the story of what it means to dream big in financial services. To Kira, branding is what makes up for the difference between advertising and advocacy. With a sixth sense for corporate identity and culture, she views the balance between rigorous research and blue-sky creativity as the key to brand success.

Nicky DePaul

Head of Research, Brex

Nicky is the founding member of Brex’s UX Research team, where he asks “why?” a lot. Mostly to customers and people who could someday become customers. Also to product managers, marketers, designers, executives, salespeople, engineers, customer support agents… everyone he works with. He’s a strong believer that research serves to raise the bar for customer-focused decision-making across an entire company and is focused on creating processes that help leaders answer tough questions.

Samantha Berg

Head of Design, Chime

Samantha is a design leader with 12+ years of experience envisioning, creating, and shipping next-generation products. Samantha is passionate about building tight-knit innovative teams and strong cultural relationships, something she's done across a variety of environments, including large-scale tech companies, mid-sized design consulting firms, and venture backed start-ups. As the Head of Design at Chime, Samantha is building a culture of fundamentally changing banking services to truly serve Americans and bring them peace of mind.

Jacob Zukerman

VP of Design, Tally

Jacob is the VP of Design at Tally where he oversees product design, research, and brand. Before joining Tally, he led design at Remix, a platform for designing a city’s transportation future, and had multiple design leadership roles at Google and YouTube. Earlier in his career, he worked as a designer at Yahoo!, Nokia, and Frog Design.

Steve Turbek

Managing Director, Goldman Sachs

Steve is global head of the User Experience team, responsible for improving the design and usability of digital applications across the firm. He joined Goldman Sachs as a managing director in 2017. Prior to joining the firm, Steve was head of user experience at Fidelity Investments, where he and his team designed one of the leading digital finance experiences for millions of customers. Prior to Fidelity, he founded the user experience Group at Morgan Stanley. Steve began his career as one of the first members of the digital agency Razorfish. Steve's designs and writing have appeared in The New York Times and various design journals. Steve attended Pratt Institute, where he received a bachelor's degree in Industrial Design, focused on Furniture Design.

Rashid Abdalla

Managing Director, Goldman Sachs

Rashid is the global head of User Experience Engineering at Goldman Sachs. The team helps deliver a coherent user experience for 100s of web, desktop and mobile applications across the firm, including mission-critical high-performance trading and asset management systems. Earlier in his career, Rashid worked at Accenture as a technology consultant, supporting clients in the financial services industry.

Miriam Teitelbaum

Full-Stack Developer, Goldman Sachs

Miriam is a full-stack developer at Goldman Sachs. She started her career leading business intelligence projects to provide data-driven insights to the firm. After spending a year researching blockchain in R&D, Miriam joined the User Experience team to chase her passion for building apps that people love to use. Most recently, she led the project to uplift the firm’s component library to align with the new GS Design System.

Sharon Rajkumar

UX Design VP, Goldman Sachs

Sharon is a UX Design VP at Goldman Sachs. Since joining the firm in 2017, she has led the design of several digital applications in the workplace operations and financial services spaces. In her enterprise UX design practice, she is a staunch advocate of three R’s – Reducing feature bloat, reusing applicable design paradigms established by other internal teams, and recycling existing relevant user research. Outside the office, Sharon finds great tranquility in food illustration and animation.

Lauren Von Dehsen

Design Director, SoFi

Lauren is the Design Director for Money, Invest and Credit Card at SoFi. Before joining SoFi, she spent over 5 years at Google where she was most recently the Head of Design for Consumer Initiatives at Google Health and before that, the Head of Design for HVAC & Safety at Nest. Lauren got her start designing the Nike+ Fuelband mobile app and consulting for brands like Nike, Johnson & Johnson, Centrum and more at R/GA. She holds a BFA in Industrial Design and Human Computer Interaction from Carnegie Mellon University.

Vidya Nayak

Design Director, SoFi

Vidya is the Design Director for Design Systems and Member Product teams at SoFi with over 15 years of experience designing best-in-class multi-platform apps and defining next-gen products. Vidya's past design experience spans across heading User Experience design for online properties and on-air channel at News Corp to leading Product Design and User Experience at Moody's Analytics, Stealth Startups, Disney Interactive, iWin and Rodale Inc. She also taught New Media MFA courses at The Academy of Art University. She holds a Bachelors in Business and MFA in New Media and User Experience Design from the Academy of Art University. Vidya believes that balancing simplicity and security in fintech design is key to helping users achieve financial independence.

Heidi Brown

Executive Director of Customer Experience, Remitly

Heidi Brown has over 20 years' experience, is accomplished in working within telecommunications, retail, business to business, eCommerce, communications and most recently financial technology. Heidi is currently working as Director of Product Design at Remitly, with offices around the globe and joining efforts to fulfill a global mission to help immigrants send money across the world. Every day is an opportunity to leave something better than I found it, the team, the experience and ultimately, the company.

Anna Spisak

Head of Design, Scratch

Anna Spisak is the Head of Design at Scratch, a loan servicer working to reinvent the way consumers experience debt. Although she is new to FinTech, Anna's passion and experience lies at the intersection between social impact and complex, highly regulated industries, including healthcare, insurance, government services. Previously she was a Design Manager at Clover Health and the Co-Organizer of the popular SF Meetup, Design for Healthcare.

Jason Prunty

Senior Manager of UX, Billtrust

Jason is the Senior Manager of UX at Billtrust, where he leads a team of designers, researchers, engineers and content strategists. In the past, he has given talks on UX process, the Creative Spectrum, and on how to use stories to inspire design. He arrived at UX Design by way of electrical engineering, photography, and architecture. Jason was an instructor in the UX practice at the Kanbar College of Design at Jefferson University. He is an experienced Designer Leader with a diverse design foundation that includes working in industrial design, designing and building computers from scratch, and teaching architecture, photography, and User Experience.

More Speakers TBA

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Facebook Remarketing & Custom Audiences

Using the previously mentioned web beacons (FB Pixel), we tailor advertisements to you on the Facebook platform using the cookie data obtained from the use of our Service.

Custom Audience Pixel, a service of Facebook Inc., (1601 S. California Ave, Palo Alto, CA 94304, USA), is a small piece of Java script code which we have integrated into all of our websites. This piece of code provides a number of functions for the sending of application specific events and user defined data to Facebook. We use Custom Audience pixels in order to record information concerning the way in which visitors use our website. This pixel records and provides Facebook with information concerning the browser setting of the user, a hashed version of the Facebook ID and the URL which is being visited. Each Facebook user thus possesses a clear and device-independent Facebook ID, whereby it is possible to address the user via more than one device on the social network Facebook and to recognise him or her, so that we can target our visitors again for advertising purposes by means of Facebook adverts. After 90 days, the user information is deleted until the visitor accesses our website again. Therefore, no personal information is disclosed to Tech Circus in relation to the individual website visitors and we can only solicit website customer target groups once the target customer group has reached a critical mass in terms of numbers. Further information concerning Facebook and its private sphere settings above and beyond the details set out can be found in the Data Policy and the Terms of Service of Facebook Inc.

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http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada�

http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe�

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We also use Twitter ads for re-targeting in the same format as Facebook. Please visit: https://twitter.com/privacy?lang=en

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Google Adwords, Google Remarketing, Facebook Custom Audiences, Facebook re-marketing, Twitter re-marketing
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Google Ads, Google Re-marketing

Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the ‘cookie’ data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. On behalf of us, Google will use the information generated by the cookies for the purpose of evaluating the use of our website, compiling reports on website activity providing us with these reports for analytical purposes.
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To inform, optimise and serve ads based on past visits to our website. it has implemented and uses display advertising, and we utilize Google Analytics to implement a specific feature called remarketing. Remarketing is a feature of Google’s AdWords that allows us to optimize the delivery of ad content specifically targeted to a visitor’s interests based upon previous interactions with our website. For more information about remarketing lists please visit: https://support.google.com/analytics/answer/2611268

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Google Analytics
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Other

As part of the registration process for our email marketing campaigns, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don't rent or trade email lists with other organisations and businesses.

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