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Over-complicated? Over-simplified? The UX Efficient Frontier

For years we, designers, have been celebrated for making everything easier. For decluttering complex and convoluted interfaces. For adding a bit of emotion to all those dull screens. But can we go too far sometimes?

What makes for a good user experience is entirely dependent on who uses it. There is a danger in treating complex problems as if they were much simpler than they really are. Especially in industries like financial services! When simple becomes simplistic, we run the risk of disempowering our users.

In this talk, you'll find out:
- How to find the right balance between simplicity and complexity
- How not to be overwhelmed when designing for complex apps and tools
- How to design with advanced users in mind